Expert Bra Fitting Near Mequon, WI

I Don’t Measure You. I Fit You.

If your bra is uncomfortable, slipping, digging, gaping, riding up or just plain annoying, come see me.

I’m Althea, owner of Althea’s Fine Lingerie in downtown Milwaukee, and I’ve been fitting women for bras since 2014.

You do not need to know your size before you walk in.

You do not need to diagnose the problem.

And you definitely do not need to keep buying the same size over and over hoping the next bra magically works better.

If it is not working, let’s fix it.

Bras at Althea’s Fine Lingerie in downtown Milwaukee
No Measuring Tape Required

No Measuring Tape Required

I do not start a bra fitting by wrapping a measuring tape around your body and telling you that number is your bra size.

For one thing, it can feel awkward.

More importantly, a measurement can only tell us so much.

Bras do not fit the same from brand to brand.

They do not fit the same from style to style.

Cup shape matters.

Band construction matters.

Your body shape matters.

A tape measure cannot see any of that.

I can.

I look at the bra on your body.

I look at the band.

The cups.

The straps.

The shape.

The support.

Then I start bringing you bras and we see what actually works.

Sometimes the size that fits you is not the size you expected.

That is completely fine.

I am not trying to make your body match a number.

I am trying to find you a bra that fits.

That is the difference between measuring you and fitting you.

You know when a bra fits? WHEN IT FITS!

Everyday bra available at Althea’s Fine Lingerie

Stop Settling for “Good Enough”

A lot of women put up with bras they do not actually like.

The straps fall down, so they tighten them.

The band rides up, so they keep pulling it back down.

The cups gap or spill, so they assume that is just how bras fit.

It is not.

You should not spend all day adjusting your bra.

Come see me if you need:

  • An everyday bra that actually feels good
  • Better support
  • A hard-to-find size
  • A smoother look under clothing
  • A strapless bra that stays where it belongs
  • A sports bra
  • Bridal or special-occasion lingerie
  • A bra for a difficult dress or neckline
  • Help after your body or bra size has changed
  • Something better than what you are wearing now

And if you need a bra for a specific outfit, bring the outfit.

Do not guess.

Let’s see how it actually looks.

You Work With Me

When you come to Althea’s, you are working with me.

Not a random salesperson.

Not somebody reading from a sizing chart.

Me.

I know the bras in this store.

I know how the brands fit.

I know which styles tend to work for different shapes.

And if something looks wrong, I will tell you.

I am not going to hand you a pile of bras and disappear.

I bring options.

I adjust.

I change sizes.

I grab a different style.

We keep going until we find something that works.

“I walked out of Althea’s in a new bra I LOVE.”

Sometimes the difference is not another measurement. It is having someone who knows what to look for.

Your Old Size Might Be Wrong

If you have worn the same size for years, that does not mean it is still your size.

Bodies change.

Brands change.

Styles fit differently.

And sometimes the bra size you think you are is not the size that actually fits.

That is not a problem.

There is no prize for wearing a certain number.

There is no reason to force yourself into the same size just because that is what you have always bought.

Sometimes you need a different size.

Sometimes you need a different shape.

Sometimes you need both.

The tag is not in charge.
The fit is.

Lingerie and special-occasion options at Althea’s Fine Lingerie

Bring the Dress

If you need a strapless bra, a bra for a wedding, a bridesmaid dress, a fitted top or a difficult neckline, bring the garment with you.

Seriously.

That way we can see what is actually happening.

Does the bra show?

Does the neckline work?

Is the shape right?

Does everything stay where it should?

That is a lot better than getting home and finding out the bra does not work with the outfit.

If you are looking for something very specific, call me first at 414-935-2800.

Tell me what you need and I can let you know what I have before you come in.

Visit Althea’s Fine Lingerie from Mequon

Althea’s Fine Lingerie is in downtown Milwaukee:

777 N. Jefferson Street
Milwaukee, WI 53202

Bra fittings are walk-in.

No appointment is required.

If you want to check on a particular size, style or special-occasion option before coming in, call 414-935-2800.

Store Hours

Wednesday
11 AM–7 PM
Thursday
11 AM–7 PM
Friday
11 AM–5 PM
Saturday
10 AM–4 PM

Bra Fitting Near Mequon: Frequently Asked Questions

Is Althea’s Fine Lingerie in Mequon?

No. I’m located in downtown Milwaukee at 777 N. Jefferson Street.

Do I need an appointment?

No. Bra fittings are walk-in during regular store hours.

Do you use a measuring tape?

No.

I do not treat a measurement as the answer.

I look at how the bra actually fits on your body and work from there.

Why don’t you use a measuring tape?

Because a tape measure can only give us one piece of information.

Different brands and styles fit differently, and body shape matters too.

The real answer is in how the bra fits when you put it on.

What if I have no idea what size I am?

That is fine.

You do not need to know.

That is part of what we figure out when you come in.

Can you help with hard-to-find bra sizes?

Yes.

If you are looking for something very specific, call 414-935-2800 first and I can tell you what I have.

Can you help me find a strapless bra?

Yes.

Bring the dress or outfit if you can.

That way we can make sure the bra actually works with it.

Can I come in for just one everyday bra?

Of course.

You do not need a complicated problem or a special occasion.

Sometimes you just need a better bra.

Your Bra Should Not Be a Daily Argument

If you are constantly adjusting it, pulling it down, pulling it up, fixing the straps or waiting to rip it off the second you get home, come see me.

No measuring tape.

No formula.

We’ll find the bra that actually fits.

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