The absolute best bra shopping experience hands down. Althea makes you feel so comfortable and beautiful in your skin. She works one-on-one with you in her beautiful, garden-level space. She’s is a master in her field - wielding lingerie in expert fashion in just your size. She’s knowledgeable, gracious with her time and never makes you feel rushed. I could not recommend enough. A true gem in Mke when other stores don’t even compare - both in service or in inventory. Do yourself a favor and visit Althea. You won’t regret it’s.

Most amazing location it’s like walking into the fairy godmothers closet for all of her princesses! I have never felt more confident and loving my body after a shopping experience let alone lingerie shopping! The only place I want to shop for bras! And all my undergarment needs!!

I had a fantastic experience here picking out lingerie for some upcoming photoshoots. Althea made me feel comfortable and she was beyond knowledgeable, kind, patient, and accommodating. The selection was great and size range was inclusive, I was happy to find a Dita set that I’ve had trouble finding at home in Chicago. Highly recommend Althea’s!

She makes you feel 100% at home and confident. Never pushy and really wants you to find something that you love. Prepare to leave with some beautiful items.

Althea is a gem and is SO GOOD at what she does.

Althea's is the best! She is highly discerning in the products she offers and knows her brands like the back of her hand. She's an absolute champ at fitting and finding you a bra that looks and feels great!

So in credibly helpful. THANK YOU ALTHEA!

This magical bra genie found me 3 perfect bras after struggling for years to find the perfect bra! I don’t even live in Wisconsin but will plan to go back often !

Althea is wonderful. She is very knowledgeable and knows what works for my body type. She makes you feel very comfortable and not self conscious about your size. A hidden gem in downtown Milwaukee. Will not go any other place for my bras.