Join Me for My Pop Up Lingerie Sale

It's Back!
Don’t miss out on my biggest sale event of the year! Enjoy incredible discounts on our exquisite lingerie collection throughout the month of August. It’s time to treat yourself!
What to Expect
- First quality and first run designs! I'm bringing in new pieces that you've never seen before!
- More sizes and styles to fit more shapes
- Some of your favorite pieces and designs in limited quantities, colors and sizes
- When these are gone - they really will be gone!
The Details
When
The sale is over 5 days in August
- Friday, August 11: 11am-5pm
- Saturday, August 12: 10am-4pm
- Sunday, August 13: 12pm-4pm
- Saturday, August 19: 11am-5pm
- Sunday, August 20: 12pm-4[m
Where
This is such a big deal that I’m having this sale a few doors down from my store!
Note: During this sale, my store will be closed. I have to bring all of my merchandise racks to the pop up space.
- 761 N. Jefferson Street
A Wide Variety of Designs to Choose From
At Althea’s Fine Lingerie, we believe that every woman deserves to feel confident and beautiful. That’s why we offer an extensive range of designs, ensuring there’s something for everyone.
A Rainbow of Colors to Brighten Your Day
Add a pop of color to your lingerie collection with our vibrant range of hues. From bold and playful to elegant and sophisticated, we have it all. Discover your perfect shade!
Sizes that Embrace All Body Types
We celebrate diversity and inclusivity by offering a wide variety of sizes to ensure every woman finds her perfect fit. Feel comfortable and confident in lingerie that is right for you.
The Ultimate Lingerie Sale
From bras and panties to matching sets, chemises, robes, and bodysuits – my collection has everything you need to create stunning looks for any occasion.
Lingerie Reviews
For over 7 years I’ve helped people get the right fit for everyday bras, lingerie and boudoir photo shoots. Here’s what they have to say!
Luke ChiarelliFebruary 27, 2025. The shop is quaint and well situated for a great shopping experience. But what really makes this shop special is Althea and her amazing knack for figuring out what is the perfect gift for my girlfriend! Thank you soooo much Althea!!! Love you!!! Morgyn StranahanJanuary 25, 2025. Althea’s Fine Lingerie is a honest Milwaukee gem. Althea is a master of fit, knowledge, and brands. Her products are elegant, high quality, and the perfect foundation for every outfit. She listens, sizes you up with her eyes like a cook who doesn’t need to measure ingredients. It amazing how much she can fit in that store, the range, sexy, everyday practical, pretty, and she knows it like a mother knows her children. There’s no bs canned scripts or sales pitches. Tell her what you’re looking for and an even better item than you envisioned is there. All from a genuine, honest, local business owner. Thank you for this store existing. Eileen HayesJanuary 11, 2025. Awesome personalized attention. Althea is an exemplary“small business” woman. So dedicated to her customers. Terra CarterDecember 28, 2024. Had a great experience here. The bra fitting was very informative and professional. I will be back! Kelsey HockNovember 8, 2024. I cannot recommend Althea enough. I wish I would've gone to her years ago! I have never met a more knowledgeable woman when it comes to bras, lingerie and everything in between. I worked at a bra store in the past and I have a very unique size so it can be very hard for me to find bras. I've only had success with Althea and as I said, she knows her stuff! She stands by her products, will order in a size/color for you and has a huge sale that is a can't miss! She is so good at what she does and is honestly irreplaceable. A real gem. Go visit and have her take care of you! 😘 Melee DNovember 1, 2024. I've been here twice and had a great experience both times. If you are used to being measured incorrectly and trying on 30 bras that don't fit, come here instead. They stock beautifully designed, cute, and supportive undergarments. If you have a hard to find size or just don't know your size, this place is great. Althea is the owner. She is fun and a wealth of information. I will be back when I need a different size or some new bras! Curt GlazerMay 13, 2024. My wife was telling me how difficult is it for her to find bras that really fit well. I took her to Althea's for a proper fitting and alterations. Althea was super nice, and very knowledgeable, and surprisingly reasonable in pricing. My wife is so happy and tells me the new bras are much more comfortable, and even helped relieve some of her back pain. She couldn't believe the difference. Any woman in Milwaukee that has difficulty finding garments that fit, should see Althea. You'll be glad you did.Google rating score: 4.8 of 5, based on 121 reviews