Yes I'm Open! Let's Plan Your Visit

If you need a new bra, new panties or new lingerie I'd love to see you!

Here's how to plan ahead:

  • Please call ahead for an appointment on the day that you'd like to visit - the number is 414-935-2800.
  • There is no fee for an appointment
  • I can only have 5 people in the store at a time - please come by yourself.
  • Please no children
  • I need to put these steps in place so that I can give you and others the attention that you deserve.



"An amazing find! I literally threw away the bra I walked in wearing. The owner helped me find three bras that really fit...I was so pleased to find this hidden gem. Thanks!"

"Althea helped me find two great bras as I have difficulty finding my size.   She has a lot of knowledge about sizing and have recommended her to lots of people. What you get is an experience. You get personalized service at her boutique..."

"Althea is so knowledgeable about her items and products and really takes time to make sure customers are thoroughly delighted. I love that. Thank you Althea!"

In The News

Fox 6 Real Milwaukee

Fox 6 Real Milwaukee


Fox 6 Real Milwaukee

Fox 6 Real Milwaukee

Fox 6 Real Milwaukee

"Althea’s Fine Lingerie specializes in helping women find bras that fit properly

MILWAUKEE -- Did you know a bra can make or break a dress? A woman who started out doing tailoring switched her focus to lingerie after seeing it with her own eyes. And now she's on a mission to put women in their best-fitting bras.:"

Thank you to Cassandra McShepard and Susanne Barthel of Fox 6's Real Milwaukee for this great feature.  I enjoyed having you here.  You really captured what it's like to shop with me!

Get in Touch

Althea's Fine Lingerie

777 North Jefferson Street, Milwaukee, Wisconsin 53202, United States

ineedanewbra@altheasfinelingerie 414.935.2800


Open today

09:00 am – 05:00 pm

Drop me a line!


Exclusives from Althea's Fine Lingerie