777 North Jefferson Street, Milwaukee, Wisconsin 53202, United States


Althea's Fine Lingerie

You Are a Shape, Not a Size.

Shop for Locally for Lingerie in Milwaukee

Why Don't We Sell Our Products Online?

Because you are a shape, not a size.  

When you're going it alone, there are many different brands and styles to choose from - but they don't fit the same from number to cup size.

More often than not, women who purchase bras or lingerie online return them.  Why? Because it's not the right fit, isn't comfortable and isn't flattering.  

Shop with us for a professional fitting and fabrics that you can see, touch and feel.

Expect colorful, on-trend designs and a fabulous fit at Althea's Fine Lingerie in Milwaukee.


Shopping for Lingerie

Shopping at Althea's Fine Lingerie

At Althea’s Fine Lingerie, expect colorful and on-trend designs that you can see, touch and feel in atmosphere that is contemporary and fun. With the firm belief that a woman is a shape and not a size, Althea’s expertise and knowledge will ensure that you look and feel amazing in luxurious fabrics with a fabulous fit!

Every Day Lingerie

Black brassiere, lingerie, everday lingerie

It’s typical that customers who have come to Althea for a specific undergarment look to her for help so that they can look and feel amazing every day. Her answer is, “of course, I can! Let’s find you some new bras that fit your life and the clothes you want to wear!”  

Special Event Lingerie

Blue brassiere

Every woman who needs to wear a a dress for a special event knows she’ll need start with a new bra To look great in that new dress, you’ll want to have the right bra before alterations. After wearing their dress to the big event, clients have excitedly shared photos with me, and described how great they felt and looked in their new bra and custom altered dress. 

Location & Hours

Althea's Fine Lingerie

777 North Jefferson Street, Milwaukee, Wisconsin 53202, United States

Located in Milwaukee's East Town neighborhood near Cathedral Square 414.935.2800







11:00 am – 7:00 pm


11:00 am – 7:00 pm


10:00 am – 5:00 pm


10:00 am – 5:00 pm



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